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An immersive digital expedition through India’s architectural wonders via rail.

National Finalist- Toycathon 2021

Game Design | UX & UI Design | AR & Animation

Monument Express

Introduction

Toycathon is a national competition to develop a Virtual Guide or Talking Toy for Children. Our team of 5 created Monument Express, a train journey that travels through the different monuments across India.

Monument Express bridges the gap between education and entertainment, reimagining the nostalgic Indian rail journey as an immersive game.​

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By weaving diverse landscapes, monuments and regional history into the gameplay, it invites students to subconsciously master geography through exploration, rare in the digital world

How is our game different?

User
Journey Map

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Game Business Model

Key Metrics

  1. Daily Active Users (DAU)

  2. Monuments unlocked per user

  3. Average revenue per user

Problems

  1. Absence of a game for holistic knowledge on India’s culture and heritage.

  2. Lack of accessible documentation of monuments for children.

  3. Rote Learning

Existing Alternatives

  1. Search on internet

  2. Google maps

  3. Visit Archaeological Survey of India for accurate details

Solutions

  1. A game which develops cognitive skills in children while they explore and learn about monuments in India.

  2. Document authentic information about monuments to showcase globally.

Channels

  1. Mobile Application

  2. Web platform to engage with users

  3. Ads on social media to increase visibility

Unique Value Proposition

Validated information documented for all monuments in India which can be explored in a fun way by children to help build their cognitive skills. This solution will potray cultural heritage of India on a global platform.

High Level Concept

  1. Exploring monuments = Looking for monuments in India on Google Maps

  2. Unlocking Monuments = Learning about them by searching on internet

Unfair Advantage

  1. First mover advantage

  2. Developing design assets for the gameplay and maintaining consistency among them for an enhanced user experience.

Customer Segments

  1. 11-16 year old children

  2. Casual game browsers

  3. Travelling Enthusiasts

Early Adopters

  1. Curious kids in target age group

  2. Curious parents wanting to select an interesting app for their children

Cost Structure

Fixed costs

1. Creating design assets

2. Cost of game development

3. Cost of hosting game and website

Variable costs
1. Customer aquisition cost

2. Game maintenance cost
 

Revenue Streams

  1. In-game purchases

  2. Game merchandise

Information Architecture

Screens and Key Features

  1. Play is fun and cognitive

  2. Let’s you explore and travel virtually!

  3. AR sticker photo using camera to share on social media

  4. Involves history, culture and architectural information about the monuments!

  5. Exciting puzzles, quizes, crosswords and many more mini games!

  6. Colourful Illustrations

  7. Comical India map

  8. Play+Learn

  9. Learn the geographical locations of states

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what more?

  1. Game development for Android and iOS

  2. Background scoring and sound - Buttons , transitions, train movement 

  3. Extensive detailing- For terrain, flora-fauna, seasons, languages, culture and more.

  4. Universal Design, for accessibility enhancements

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